Radisson Hotel Group has announced the launch of a new brand, Radisson Individuals, giving independent hotels and small chains the opportunity to become part of the global Radisson Hotel Group platform and benefit from international exposure, with the freedom to maintain their own unique style and identity.
Radisson Individuals hotels are selected for their original personalities and characteristics, offering guests the chance to discover new locations around the world and at home, while always delivering Radisson Hotel Group's high standards of quality and "Yes I Can!" service, combined with the local flavors and qualities of the member hotels.
Federico J. González, CEO, Radisson Hotel Group said, "The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel companies in the world and the brand of choice for owners, guests and talent. We created Radisson Individuals in response to the evolving demands of the modern market. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands in the future. The new brand is also a strong proposition for local and regional hotel brands seeking to explore additional distribution channels and co-branding options."
Radisson Individuals represents an outstanding opportunity for hotels to enhance their visibility, nurture customer confidence, and access a wider audience through multiple distribution channels and a global sales structure. These hotels will benefit from the contracting power and economies of scale that come from a brand that is trusted by millions of guests across the world, as well integrated IT and revenue platforms, and comprehensive operational systems to deliver higher GOP margins.
Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters, SGS health and safety compliance, Online Index evaluated through their GRI, compliance with Fire & Life Safety and ability to connect to the Group’s main operating systems. Hotel members of Radisson Individuals will receive training on the Group’s “Yes I Can!” Service philosophy and will have above 80% GRI score which will ensure high guest service quality standards and Every Moment Matters.
A number of hotels have already joined Radisson Individuals in the UK and Asia with additional properties in advanced discussions in Italy, Germany, Russia and beyond.
Source: https://www.hospitalitynet.org/news/4101185.html